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How Did the the VHS Tape End Up Beating Sony’s Betamax?

How Did the the VHS Tape End Up Beating Sony’s Betamax?

When home recording devices were first manufactured, people around the world found them facinating. People could now record their own television shows instead of having to watch them as they air. However, the film and video entertainment industry soon caught wind of this, and realized that they didn’t want users of these recording devices infringing on copyrighted materials. So, inevitably, a court battle ensued between Sony and Universal City Studios which ended with 5 judges allowing the use of home recording.

Although Sony won this landmark court battle, they would ultimately lose out in a completely different battle, just around the corner. Sony’s great rival, JVC, soon began production of their own recording device, now commonly called the VCR. Both of the machines solved the same problem… how to store information compactly on a tape. However, if the machines were so similar? How did Betamax lose to the VCR? After all, Betamax offered better image quality along with superbly built machines.

The downfall of the Betamax started with the actual hardware. On average, Betamax decks were 5-8 lbs. heavier than their VCR counterparts. This meant higher production and shipping costs which also meant that Betamax machines ended up with a higher price tag from the get-go.

Secondly, the first versions of Betamax tapes played for only 1 hour, while VHS tapes played for 2 hours, which was enough time for a standard-length movie. The real killer, though, was the video rental market. At first, video rental stores would stock both Betamax and VHS, but as VHS slowly gained in popularity, the stores made more shelf room for VHS tapes, effectively pushing out Betamax entirely shortly after.

Giftcard BONUS Promotion – Get Your Gift Card Now!

For a limited time only, when you purchase a $100 DVD Your Memories gift card for any of our services, we will give you a $50 bonus to your total credit. So, for only spending $100 on a gift card, you can walk away with $150 worth of services from the highest reviewed media transfer company in the country. Offer ends June 30, 2014 so don’t wait–Father’s day is around the corner on June 15th!

Do the math. Your siblings, kids, in-laws chip in for our $100 gift card. We add an additional $50 to the card. Your Dad, Husband, Son, or Grandpa walks away with $150 to spend. Your family memories are in the white-gloved hands of the leading customer service and technical professionals for photos-, film-, audio– and videotapes-to-DVD, hard drive, and/or Blu-Ray. Everyone wins!

A DVD Your Memories Story – From a Customers Perspective

Have an awwww moment. View and share this fun and sweet 2-minute video created by a customer who came to us for VHS-to-DVD transfers in 2006 and then joined our corporate team in 2008.

Keeping Your Memories Safe During 2014 Fire Season

In light of the recent fires, we’re offering 30% off our media transfer services for all San Diego residents. Offer expires 6/15/2014.

Call for more info: 858-503-7965

sdfireImagine if every home video, audio recording, and photograph of your kids, parents, and friends were gone in an instant? How would you ever replace those invaluable memories?

This is a very real scenario happening AGAIN in San Diego due to the recent rash of wildfires sweeping the county. With many sudden evacuations and already many homes destroyed in North County, the chances that someone lost or will lose their recorded family memories to these fires is, unfortunately, very high.

When preparing for a natural disaster such as a raging fire, many of us think about which belongings we would take with us in the event of an evacuation. For many of us, we probably know EXACTLY which boxes of photos, home movies, and other keepsakes we would grab. However, we’ve all witnessed the devastation that these fires can cause, either in our communities or on the news. Often, even those that make detailed plans to protect their families and their prized possessions are often left with little time to gather ANY belongings, much less their important family media. The question you should ask yourself is, how can I protect my media from suffering the same fate?

The answer is probably simpler than you think.

Transferring your videotapes, audio recordings, images and film to a digital format will not only allow you to keep your memories from deteriorating, but also potentially save them from being lost forever. Instead of trying to catalog and salvage your hundreds or thousands of photographs and home movies, you can keep your entire photo and video collection safeguarded on something as small as a USB thumb-drive or a DVD. Converting your media is a simple, cost-effective way to ensure that in the event the original copies are destroyed or lost, your family can continue to cherish these for generations to come.

Learn how to protect your precious memories now – FREE Project Consultation

Browse through any one of our media transfer services and safeguard your memories today!

Save 25% off Any Slideshow for Mom!

With Mother’s Day fast approaching, a lot of us struggle with getting her the perfect gift this year. Flowers and candies are nice, but wouldn’t mom REALLY love that one truly unique gift? A gift made from her very own memories that will last her a lifetime… a DVD slideshow of her favorite images and video clips!

Still not convinced? Well, ALL of our slideshows and tribute videos are on sale for 25% off until Mother’s Day (May 11)!
Promo code: HAPPYMOM


This year, what better way to show dear ol’ Mom you care than by transferring her most favorite memories and creating a one of a kind slideshow movie? Nothing shows more how important those cherished times spent together are than by protecting and preserving them. In addition to transferring your media or scanning your photos, you can create a fully customized slideshow movie to give to her on Mother’s Day. Whether it be of her favorite vacation spot, or photos of her first date with Dad, it’s sure to bring a smile to her face. Protect your memories for a lifetime, contact us and let our media transfer specialists convert your media today!

Click here for additional slideshow information and slideshow samples


World Backup Day 2014


Today marks World Backup Day 2014! What does this mean? World backup day is one day a year where people pledge to backup their most important digital files to ensure they don’t get lost due to data corruption, natural disasters, human error, or any number of ways you can lose data. Files going missing, photos becoming corrupt or your hard drive dying – it’s more common than you think. Having a backup could save you when you need it most!

A backup is a second copy of all your important files such as your family scanned photos, home videos, documents and emails. Instead of storing it all in one place (like your computer), you keep another copy of everything somewhere safe. This will ensure that if something goes haywire with your computer, you can rest assured that you have a reliable backup of all your most important files.

Here are some rather shocking statistics from the World Backup Day website:

* 30% of people have never backed up their data
* 113 phones are lost or stolen every minute
* 29% of all data loss disasters are caused by accident
* 1 in 10 computers are infected with viruses each month

Backing up files with an external hard drive:
If you choose to backup your files into an external hard drive, it’s important to keep the drive somewhere safe and preferably away from your computer in case some sort of disaster strikes.

Windows auto backup instructions:
1) Click the Start button.
2) Type “backup” into the search box.
3) Click on Backup and Restore.
4) Choose “Set up Backup”.
5) When Windows has finished preparing, select your external hard drive and click Next.
6) Click “Let Windows Choose” and press Next.

Mac instructions:
1) Open the Apple menu (in the top left of your screen) and choose System Preferences.
2) Click on “Time Machine”.
3) Click “Select Disk”.
4) Choose your USB hard drive from the list and select “Use Disk”.

You’re done! Your Mac will back itself up automatically from now on. If you’re using a MacBook, make sure to plug in your hard drive regularly so it can save your files!

Backing up your files online
You can also back up your files online, which often provides an additional layer of security, though requires internet access in order to retrieve your files. A simple way to start saving your files to the internet is by using OneDrive, Dropbox, or Google Drive to backup the most important things you’re working on right now.

Planning to Edit Video From a Playable or Data DVD?

There’s a couple things you should know if planning to do video editing from files that have been burned to a DVD, either as a playable movie or digital files loaded onto a DVD.

Often times, in order to fit large amounts of video onto a single DVD, the files must be compressed down to MP4 or other format which, since compressed, loses a lot of the data from the original video file. This data loss can present itself in the form of artifacts in your video, low pixelation, screen tearing, blurry scenes and more. In other words, if you transfer the data from the DVD to the computer for editing, the quality is not the same as that of the originally uncompressed video used to create the DVD. It also takes a lot of processing power to edit the compressed video, and although you can fix this problem by converting it to a less compressed video format (such as AVI), you will still see a quality loss. Also when you re-render that video that has previously been on a DVD it will re-compress again and you will notice more than a little loss of detail.

As you can see, this can be problematic, especially if the project is an important one that you need free from errors and looking as good as possible. The recommended way to edit your digital video files are to load them onto a high capacity external hard drive. From there, all of your uncompressed videos can reside within the drive, ready for editing at any time, with no loss in quality.

If you’re wondering what type of hard drive to buy, you should first know that digital video captured through a computer runs about 13gb per hour of video. This means that if you transfer 20 hours of footage, you’ll end up with about 260gb of uncompressed video, ready to edit. Also, you need to make sure you have free space equal or greater than what is currently on the drive. For instance, if you have 260gb of video and plan to do some editing, it is recommended to get a drive with at least 500gb to compensate for renders, clips, snippets, and whatever else you may try along the way.

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